Writing Website Content Tips

Writing website content is a task similar to writing business marketing material; however, it does have its own unique elements.  Here are some tips for writing effective business website content to keep viewers engaged and interested in your products or services:

  • Write with your target audience in mind: What do they want to know about your business? What do they want to know as a consumer in your industry?  What is the most current industry information?
  • Use specific industry key words: This helps with search engine optimization (SEO), when people use search engines such as Google and Bing to type in key words to find the business, products, or services they need.  Using the correct key words will help keep you at the top of search engine generated lists.
  • Write concisely and with focus: Write simply and succinctly so readers stay engaged.  Keep them wanting to read more and able to find and understand the information they were looking for.  Bulleted lists and short paragraphs are helpful and easy on the eye.
  • Sound natural in your tone: Inundating a viewer with key words just to maximize search engines can turn off a potential customer.  Your language should sound natural, with the right amount of key words without sounding phony.

Remember, with All About Writing, writing help is just a call or click away! After consulting with you so we can learn about your business, clients, and objectives, we can compose effective, SEO-friendly content that showcases your business and its offerings.

by Christa Riddle

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