What is a Letter of Introduction?
A letter of introduction is an effective way to present your business, products, and services to potential clients, whether sent as an email or mailed correspondence to targeted audiences. Below are points to remember when composing your letter of introduction so it yields the result you want: new customers!
You only have one chance to make a first impression, so make sure you put your best foot forward and capture your audience’s attention.
How to Write an Effective Letter of Introduction:
- Stick to one page: Too long of a letter will lose the reader’s interest and wind up in the trash.
- Use bullets or short paragraphs for easy reading: Again, maintain your audience’s interest by offering the information in a clear, simple, and organized format that is easy to read and digest at-a-glance.
- Focus on what you offer over the competition: Why should they call you? Briefly touch upon your expertise, experience, and what makes you stand out above the competition.
- Present Timely Information: Present current specials, promotions, or discounts as an incentive for potential clients to reach out now. Is there a particular immediacy for your products or services, such as an upcoming season or holiday? Be sure to send the letter out enough in advance, but not too far ahead to avoid it being misplaced or forgotten.
- Identify their problem and offer your solution: Anticipate your reader’s problem or issue to create a need for your services, then present your products and/ or services as the solution. How can you specifically benefit them or make their lives easier? Prove your worth by illustrating how you can save them time, money, and aggravation.
- End with a clear call to action: At the end, clearly state what you want your readers to do. For example, should they call you today to schedule their free estimate or consultation?
- Follow up a month later with another mailing or phone call: The squeaky wheel gets the oil, as the adage says, so be sure to follow up about a month after your initial letter via email, phone call, or another letter. Introduce yourself and mention how you are following up on your letter to see if they had any questions or wanted further information. Again, present the call to action and thank them for their time.
- Proofread! Reread your letter, set it aside, and reread it again with fresh eyes. Then, have someone else proofread it. You only have once chance to make a first impression, so make sure your letter is error-free.
Remember, All About Writing is here to help create an effective letter of introduction, as well as other business correspondences, so your presentation is polished and professional. We are also here to answer any questions you have about composing business letters.
Click here to read our previous blog, “Five Easy Ways to Improve Your Writing and Get Impressive Results” for help with writing your letter.
-by Christa Riddle