A newsletter is a valuable way to communicate with clients and prospective customers. Whether in online or print format—or both—newsletters are the perfect forum to portray your company as knowledgeable, current, and active. The length and format of a newsletter can be customized to your company’s needs, and there are plenty of online and software templates available to easily create a newsletter on your own, keeping the process simple and affordable.
Newsletters, much like blogs, present an opportunity to showcase important information about your company: recent accomplishments and activities of business owners and employees, industry trends and developments, awards and public recognitions, promotions or specials, seasonal products and services, expertise and education about a particular topic of interest, and new offerings or locations. They can also feature responses to customer questions or a “customer of the month” to generate interaction from clients.
No matter what your industry, newsletters help establish your company’s credibility and expertise and are a sure bet to keep your business front and center for existing and potential clients.
What better way to gain loyal customers than to keep them educated and reliant upon the useful information you provide?
Now that you are convinced of how a newsletter can benefit your business, here are some basic pointers to get you started.
How to Plan and Write an Effective Newsletter
- Decide the frequency of your newsletter (monthly, quarterly, or semi-annually); be realistic and start off with less rather than more so you are sure to follow through
- Create a catchy title that will stick with readers and become associated with your business
- Think about how you will deliver your newsletter (online format to e-blast to customer list, printed version to mail or distribute in-person or at particular locations, or both)
- For e-blast newsletters, choose a company to use, such as MailChimp, iContact, or Constant Contact
- For print newsletters, find a graphic designer and/ or printing company to assist with your layout, design, and printing needs; with Microsoft Publisher, Microsoft Word, and Adobe Photoshop, it is fairly simple to create your own newsletter to print in-house or through a printing service
- When considering your newsletter’s appearance and design, make sure the layout is easy-to-follow and consistent across issues; incorporate your company’s logo and theme colors for branding
- For content, choose information that is current, informative, educational, and interesting to a variety of readers, with topics that appeal to a vast audience of both existing and potential clients (see paragraph two in the introduction section above)
- Write in simple, concise language, provide section titles, and incorporate eye-catching photos, images, and icons; solicit contributions from other experts and industry sources, which is also great for cultivating professional relationships
- Proofread your writing and have a second set of eyes review it for errors you may have overlooked
- If you have quoted or interviewed other experts or organizations, send them a draft for their approval to avoid post-production inaccuracies
- Post a link to your latest newsletter on your website and social media pages
- Start your next newsletter issue so you stick to your pre-planned delivery schedule (monthly, quarterly, or semi-annually)
All About Writing can assist you with any phase of the newsletter process, from initial brainstorming, prewriting, and organizing through the writing, editing, and proofreading processes.
We also offer plenty of other business writing services to keep your company in the forefront and ahead of the competition, such as website content, blogs, client correspondences, letters of introduction, bios, and flyers.
At All About Writing, we value on-going communication with our clients throughout the entire project to make sure we accomplish each customer’s specific goals and most effectively apply our experience and expertise.
Learn more about All About Writing and owner Christa Riddle by visiting our website. With All About Writing, writing help is just a call or click away!
-by Christa Riddle