The 3 Steps of Successful Writing: Prewriting, Writing & Rewriting

Do you know how to make the task of writing more manageable by following the 3 steps of successful writing? Do you prewrite, write, and rewrite so your writing is the best it can be? The process of writing is no easy feat. Whether the writing is for academic or professional ambitions, writers of all…

How to Promote Your Business with a Letter of Introduction

A letter of introduction is an effective way to present your business, products, and services to potential clients, whether sent as an email or mailed correspondence to targeted audiences. Below are points to remember when composing your letter of introduction so it yields the result you want: new customers! You only have one chance to…

Effective Vision and Mission Statements: The Why and How

Creating effective vision and mission statements should be at the top of every business’s to-do list; however, many business leaders become overwhelmed by even the mere thought of sitting down to compose them. If you have persevered to compose vision and mission statements, congratulations, but there is still something to consider: Are they concise, direct,…

Five Easy Ways to Improve Your Writing and Get Impressive Results

Here are five easy ways to improve your writing. When most people write, content becomes the key focus, whereas style, usage, and presentation— the very tools that prove necessary to clearly and effectively convey the content— are often forgotten. When a reader is distracted by poorly written, disorganized writing, the purpose and message of the…

Fresh, Updated Content for Your Business: New Year, New Ideas!

Why Is Fresh, Updated Content Important? Active and Current Fresh, updated content shows your business is active and current.  If your printed or online publications are outdated or old, readers are left to wonder if you are still open for business and if your business and customers are your top priority. By featuring up-to-date information,…

Helpful Tips for Business Writing Success: Stop Procrastinating, Start Writing

Helpful hints for business writing success: Do you dread every writing task that awaits you at work? From emails, blog posts, and website content to business letters, advertisement copy, newsletters, and proposals, our writing skills are constantly challenged throughout each work day, which is stressful and overwhelming without the proper tools in place. Eliminate your…

Benefits of Blogging for Businesses

Benefits of Blogging for Businesses What Is a Blog? Before your business can benefit from a blog, you must know what blogging is. The word blog is a contraction of the term “web log” and refers to an online publication or post focused on a particular topic or subject. Blogs, often written as journals or…

The Importance Of Proofreading

The Importance of Proofreading: Proofread – and Proofread Again! Proud of your content and design, you finally publish or go to print with your latest online or print marketing material.  You checked it over, maybe even a few times, making sure it made sense and that there were no errors. After the piece is published…

Writing Website Content Tips

Tips For Writing Website Content Writing website content is a task similar to writing business marketing material; however, it does have its own unique elements. Here are some tips for writing effective business website content to keep viewers engaged and interested in your products or services: Write with your target audience in mind: What do…

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