1. How can I easily improve the quality of my business or professional writing?

Answer: Writing is at the heart of professional communication—from brief emails, social media posts, and marketing materials to longer correspondence, reports, and business documents.

Writing for professional and business purposes should be succinct, correct, and with a focused purpose to convey your intended message, spark action, and attain results. To achieve this, be sure to know your purpose and audience: Why are you writing the piece and what outcome you desire from your audience? Should your tone be conversational or formal? Is your information relevant and pertinent so your audience stays invested, involved, and interested?

Be sure to spend time on the prewriting and planning process to identify your message, think about what you want you want to say, and include your purpose as a clearly-worded statement. This will be your main idea, and the rest of the piece should maintain focus around this.

Organize and outline your paragraphs in order of importance, saving the most essential or convincing information for last.

When writing, move along quickly, cover only what is essential, and stick to just the key points. Keep it simple so you don’t lose your audience; you can also pique interest by weaving in a quick story or personal account so the audience is entertained and can identify with your perspective. However, don’t veer off topic. Be sure to end with a clear call to action: What do you specifically want your audience to do after receiving this information? What is your goal?

Write using proper language and word choices. Avoid jargon, confusing acronyms with multiple or uncommon meanings, and complicated words that may cloud your information. Steer clear of slang and discriminatory language. Use active voice and strong verbs. Include quantities (statistics and data) and facts to illustrate your points while avoiding generalizations, broad adjectives, and opinions.

Finally, spend time rewriting and proofreading. Check your organization, sentence structure, spelling, grammar, word choice, and punctuation. Is your message clear, direct, and focused throughout the piece? Also, have someone else give it a read-through and provide constructive feedback. Read it aloud to yourself to catch errors.

2. What makes a strong LinkedIn profile?

Answer: A winning LinkedIn profile is a critical component of professional validity, visibility, and networking in today’s global, Internet-based, and social-media-driven professional arena. It is an essential for gaining the interest of prospective customers, referencing potential job candidates, showcasing your assets for possible employment and business opportunities, and connecting with colleagues and industry resources.

Since your LinkedIn page is your own advertisement of sorts, make sure it is well written and visually appealing; there is only one chance to make a first impression! Complete as many sections as possible—the more content you place, the more visibility and interest you will receive. Include your up-to-date contact information and start off right with a catchy, well-worded header. Be sure to use an updated, high-quality photo that captures you as a professional.

Write your summary and all other areas of content using strong verbs, active language, quantifiable results, specific details, and key words relevant to your industry. Your writing should be concise and direct, and all of your information should be kept current with frequent updates. Emphasize your professional skills, awards and honors, publications, and projects as testaments to your success. Present a well-rounded image by including your volunteerism and community service.

In addition, don’t be afraid to ask others for endorsements, as these will boost your credibility. Try to be active daily or at least a few times a week and remember that late Tuesday morning is the best time to share.

3. How can website content, blogs, and social media posts benefit my business online?

Answer: Search engine optimization (SEO) relies upon frequent, organic content; therefore, your business will benefit from regularly updated website content, blogs, and social media posts. These online resources also provide an excellent opportunity for you to showcase your expertise and knowledge, so what you write should be meaningful, informative, and educational to your readers. Align your blogs, e-blasts, social media campaigns, and newsletters for maximum effectiveness in reaching potential and current clients. In reality, you are never done producing online website content if you want to stay fresh, current, and ahead of your competition!

4. How do clients benefit from an in-person consultation with a professional writing consultant?

Answer: At the in-person consultation (free with certain services), clients benefit from presenting their questions and concerns. We provide detailed responses and discuss the effective strategies we will implement to achieve your goals. We also share the knowledge and expertise we have cultivated through industry research and years of experience. Meeting in-person allows for candid communication; we can ask the appropriate questions that, in turn, will generate comprehensive information. Clients learn what we propose to do to get the job done as effectively as possible and why we make these choices. In addition, it is nice to know who you are hiring and working with! Of course, clients that are not local can also take advantage of regular phone call and email exchanges. With All About Writing, clients are never rushed or made to feel like anything less than our top priority. We can achieve the same thoroughness and clarity over the phone, at the client’s convenience.